Making a point without actually expressing what one has in mind or worse, making a different point from what one has in mind with the intention to mislead, is the key message that Agenda Red is representing. The reasons for not expressing what one has in mind can range from the innocuous ("I am shy," "I am just trying to keep my opinions to myself") to the malicious ("The media is -- really, the word, I think the best term I've come up with -- is fake").